Campaign Planning:
A Green Olive Resource Guide

Use this primer to plan campaigns as part of larger initiatives to end the occupation.

A social justice campaign is a coordinated effort to bring about change and address issues of inequality and injustice in society. A campaign can have many different components and stages, but here is a general outline for a campaign with three possible phases: public awareness building, dialogue, and direct action.

Public Awareness Building: The first phase of a social justice campaign is often focused on raising awareness about the issue at hand and the specific goals of the campaign. This can involve creating and distributing educational materials, hosting informational events and talks, and using social media and other channels to reach a wide audience. The goal of this phase is to get as many people as possible to understand the issue and become involved in the campaign.

Dialogue: Once the public or target audience is aware of the issue and the campaign goals, the next phase is often focused on facilitating dialogue and discussions about the issue. This can include hosting forums, roundtables, and other events where people can come together to discuss the issue, share their perspectives, and brainstorm solutions. The goal of this phase is to bring diverse voices to the table and build consensus around a plan of action.

Direct Action: The final phase of a social justice campaign is often focused on taking concrete steps to bring about change. This can include organizing protests, boycotts, and other forms of civil disobedience, as well as working with policymakers and other stakeholders to advocate for changes to laws and policies. The goal of this phase is to put pressure on those in positions of power to make the necessary changes to address the issue at hand.

Overall, a social justice campaign requires careful planning, strategic thinking, and the ability to adapt and respond to changing circumstances. It's important to keep in mind that social justice campaigns often take a long time to achieve their goals, and it may be necessary to revisit and adjust the campaign strategy as needed.