Media Resources

A step by step guide for media best practices before, during, and after an event.

01

The Month Before an Event

Compile a list of press contacts and research key reporters to target.

02

One Week Before an Event

Start sending personal pitches to key reporters using this guideline as a reference.

03

Three Days Before an Event

Send out a media advisory using our template, sample, and best practices as reference points.

04

One Day Before an Event

Follow up by email or phone with priority press contacts.

05

The Morning of an Event

Call the news desks of key media outlets.

06

During an Event

Direct reporters to designated spokespeople who have reviewed best practices for interviews.

07

Immediately Following an Event

Send out a press release using our template, sample, and best practices as references.

08

The Day After an Event

Thank reporters sincerely and pitch the story again to key contacts.